Listerine product extension? - listerine pocket packs holder
Listerine say he is very successful when it comes to gargle, then introduced Listerine Pocket Packs w / c toobut very successful when introduced Listerine toothpaste flop. Truth?
If so, why? "Do not we swallow, toothpaste, gargle, especially pocket packs dissolves in the mouth and swallow si''estamos Listerine,''so how come the pocket packs, we have to swallow''(after it was dissolved in the mouth)," better not as Listerine toothpaste (leading to swallow "(the way consumers use Listerine capacitados''''en)?
Monday, February 1, 2010
Listerine Pocket Packs Holder Listerine Product Extension?
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Due to enter the competitive market for toothpaste was like when you give the product, like a needle in a haystack. Consumers tend to be loyal to their brand of toothpaste and Listerine is very limited not equal success. The consumer is familiar with Listerine as a support for the health products in front of the main products. Listerine may have loyalties to "feel brand" is guaranteed the success of the toothpaste. However, he miscalculated the level of loyalty. Once again, consumers are loyal to the brand, not only as the main product.
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